top of page

At the Helm Consulting
In the News

Check out recent speaking appearances by our founder and CEO Clay Helm

Marketing & Communications as One Growth System

August 13, 2026

This episode of Renegade Marketers Unite! podcast features Clay Helm on what it takes to make marketing and communications work as one team behind the business story.

Clay shares:

  • What changes when comms plugs into pipeline, customer journey, and the daily rhythm of the business

  • How communications is a strategic weapon not to be underestimated

Image by Markus Winkler

When Issues Do Not Go Away: Managing Long-Running Narrative Risk

March 31, 2026

In an always on media and policy landscape, some issues never fully disappear. Instead, they linger, resurface, and evolve to reshape reputation, trust, and stakeholder perception long after the initial issue has passed. Your brand is no longer what you say. It is what AI summarizes about you. In a panel hosted by AIcorespot, Clay Helm and fellow executives from Microsoft and AbbVie explore how to proactively govern long running narrative risk.  

 

Clay shares why:

  • Monitoring who is talking about your brand isn’t enough

  • You must track how AI models are shaping your narrative

  • Speed and influence now define reputational risk

bottom of page